La Yuqawam, which means Irresistible in Arabic, epitomizes Rasasi’s brand philosophy and heritage, and extends a classic yet modern feel, which is full of character, is elegant and refined. Every aspect of La Yuqawam – from its concept, notes to the premium packaging – reflects the ultimate in luxury. Coming in two variants - La Yuqawam Pour Homme [men] and La Yuqawam Pour Femme [women] range is primarily targeted at GCC nationals and Arabs.

La Yuqawam is a premium, special-edition perfume range showcasing opulence from Rasasi, the masters of perfumes, who have brought out the best of their secrets. The collection is available in beautifully tarnished and chic 75 ml bottles with elegantly rounded curves.

An alluring blend of sophistication with prestige, La Yuqawam for Men offers a leading top note of Thyme with Saffron and Rasberry, which goes down to Oliban, Davana and Jasmine touch in the middle and ends with a Leather, Black Suede, Wood and Amber tinge.

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