Spicebomb Viktor&Rolf for Men Concentrated Premium Perfume Oil (005385) Luzi
Viktor & Rolf present the male equivalent of the famous Flowerbomb fragrance (2005) and the second men's fragrance after Antidote (2006) under the name of Spicebomb. The designer duo wanted to give men the fragrance that is Flowerbomb to women, bearing in mind that spices are for masculine scents what flower notes are for feminine.
Fabien Baron designed the bottle so it looks like a hand grenade, which “triggers” with the designer’s logo. The face of the campaign is a model Sean O'Pry, photographed by Inez van Lamsweerde and Vinoodh Matadin.