The fashion designer Stella McCartney, the daughter of Paul and Linda McCartney, presents her third pillar fragrance called Pop, aiming at the generation of "millennials". Her first fragrance Stella from 2003 experienced a great success and many re-editions. Her other perfume launched in 2012 as L.I.L.Y., inspired by her memories of childhood.

Stella McCartney Pop will arrive at the end of March, 2016 as a floral - woody fragrance produced by P&G Prestige. Pop is announced as “a mindset that captures the free spirit of the women who wear it.” The scent is composed of two main notes, the synthetic molecules of tuberose and sandalwood.

"POP is a spirit. It’s about celebrating that exciting time when you are coming into your own. It’s about freedom, and starting your life away from judgments or labels."

One of the faces of the fragrance campaign is the Canadian singer Claire Elise Boucher, aka Grimes. The bottle iss designed in simply cut, pure, transparent glass with a round, vivid pink cap.The fragrance is available as an Eau de Parfum.